U-M Snapchat Takeover

U-M Snapchat takeover

On behalf of the College of Literature, Science, and the Arts at the University of Michigan, I took over the official University of Michigan Snapchat account to explain the new features introduced to Snapchat in July, 2017.

The U-M account has thousands of followers and the story gained 5,400 views with an 83% retention rate.

See the story