resume

Downloadable Resume

Experience

Marketing Project Manager | 2018 – Present
OfficeNinjas, Remote

  • Manage all projects within an agile marketing team, including project inception, timeline planning, workflow development, resource allocation, and communication throughout the execution process
  • Lead company-wide and project team meetings
  • Interface with external clients and vendors to deliver high-quality projects within tight deadlines
  • Oversee company Marketing Calendar and manage promotional email communications
  • Program and create strategic marketing and branding content for four social media channels to promote events and resources

Founder, Communications Strategist | 2017 – Present
1712 Communications, LLC, Lansing, MI

  • Develop modern, responsive WordPress websites for an array of clients complete with comprehensive communications plans and analytics tracking workflows
  • Create and execute social media content and strategies for more than 10 accounts

Communications Manager | September 2017 – 2019
Michigan State University Department of Agricultural, Food, and Resource Economics, East Lansing, MI

  • Produce and execute comprehensive communications strategies, both digital and print
  • Write and edit materials on applied economics and management to produce content for  students, faculty, alumni, and the local community
  • Create social media accounts including Facebook (+400 followers), Twitter (+800), and  LinkedIn (+200) with engagement rates of over 10% on all accounts
  • Curate and manage internal news to produce internal and external digital newsletters
  • Maintain and manage the department’s website and act as the Accessibility Liaison
  • Act as the department photographer, capturing headshots, classroom activities, and events

Communications Strategist | February 2017 – Present
Rally Initiatives, Remote

  • Supply an array of clients with communications strategies
  • Create and implement social media content and strategies
  • Manage clients’ online communities
  • Clients include: The Awesome Mitten, Spark Energy, Highland Pure, Stay Fit 24, Go Commando App
  •  
  •  

Social Media Specialist | May 2017- September 2017
University of Michigan College of Literature, Science, and the Arts, Ann Arbor, MI

  • Create and implement strategies for college social accounts across all major platforms
  • Monitor engagement and manage the college’s digital communities
  • Advise departments and centers on their social media presence while assisting in the creation of strategies and guidelines
  • Initiate new campaigns and creative conversations over emerging platforms to engage with current and potential students
  •  
  •  

Communications + Social Media Manager | March 2015 – May 2017
Michigan State University College of Arts & Letters, East Lansing, MI

  • Manage six social media accounts including Facebook (+400 followers), Twitter (+1,200), Instagram (+600), Snapchat (+500), Youtube and LinkedIn
  • Analyze metrics to improve reach and engagement in alumni, students, faculty and donor audiences
  • Conceptualize and develop brand strategies for traditional and social platforms
  • Lead continual improvement of website and manage content through content management system
  • Produce content strategies and multi-media content including newsletters, videos, articles and graphics
  • Conduct interviews to create articles, blogs, podcasts and web content
  •  
  •  
  •  
  •  

Communications + Development Manager | August 2016 – April 2017
Big Brothers Big Sisters Michigan Capital Region, Lansing, MI

  • Maintain and curate content for social media and web platforms for the agency’s programs and events
  • Lead initiative and planning of updated website for agency including design, development and migration
  • Create press releases to inform local news outlets of special events
  • Take photographs at events for present and future content deliverables
  •  
  •  

Marketing + Communications Manager | June 2016 – August 2016
Raising Films, London, United Kingdom

  • Maintain Raising Films’ WordPress website through page updates 
  • Expand social media accounts including Facebook (+150 followers) and Twitter (+100)
  • Develop marketing strategies and brand development for launch of major survey report detailing statistics and testimonials in the industry
  • Hold in-person and Skype interviews with high-profile guests from the film and feminism sectors
  • Coordinate Raising Films campaigns at events including the Directors UK Festival and the Edinburgh International Film Festival
  •  
  •  
  •  

Communications Chair | May 2016 – April 2017
Alternative Spartan Breaks, East Lansing, MI

  • Create monthly videos, newsletters, outreach deliverables and social media posts
  • Grow social media presence on Instagram by over 180 followers
  • Design and coordinate creation of promotional materials including shirts, stickers and brochures
  •  

EDUCATION

B.A. in Professional Writing, Michigan State University
May, 2017

    • Minors in Public Relations, Arts and Cultural Management
  • Relevant Coursework in nonprofit communications, grant writing, marketing, content strategy, content creation, document design, brand development, creative advertising, web design, fundraising, advancement/development