“From Local to Global”
For this student story, I was the one at the marketing department to make the initial contact with the student, Kaylah, do the initial interview, decide she was a really good story, re-interview her while filming, and then write the story, to eventually be published on Michigan State University’s news outlet MSUToday.
Kaylah’s story received over 1,000 views within two weeks of publishing, one of the best performances of content throughout the college’s history.