Personal Business Plan
1. CAREER GOALS
2. MISSION STATEMENT
“To find, create, and deliver stories that challenge the values and actions of others.”
3. VISION STATEMENT
“To create understanding for a more empathetic world.”
4. INTERNAL STRENGTHS
5. INTERNAL WEAKNESSES
Early graduation, saying “yes,” wanting boundaries
6. EXTERNAL OPPORTUNITIES
Networks, connections, jobs in digital communication
7. EXTERNAL THREATS
Limited to: MI, nonprofits, smaller orgs
8. COMPETITION
Y’ALL, people not just out of college, communicators
9. PRODUCT/SERVICE OFFERED
10. PRODUCT/SERVICE FEATURES
11. TARGET MARKETS
12. CUSTOMER ATTRIBUTES
All over the place, man
13. COMPETITIVE ADVANTAGES
Expert, approachable, passionate