Downloadable Resume
Experience
Marketing Project Manager | 2018 – Present
OfficeNinjas, Remote
- Manage all projects within an agile marketing team, including project inception, timeline planning, workflow development, resource allocation, and communication throughout the execution process
- Lead company-wide and project team meetings
- Interface with external clients and vendors to deliver high-quality projects within tight deadlines
- Oversee company Marketing Calendar and manage promotional email communications
- Program and create strategic marketing and branding content for four social media channels to promote events and resources
Founder, Communications Strategist | 2017 – Present
1712 Communications, LLC, Lansing, MI
- Develop modern, responsive WordPress websites for an array of clients complete with comprehensive communications plans and analytics tracking workflows
- Create and execute social media content and strategies for more than 10 accounts
Communications Manager | September 2017 – 2019
Michigan State University Department of Agricultural, Food, and Resource Economics, East Lansing, MI
- Produce and execute comprehensive communications strategies, both digital and print
- Write and edit materials on applied economics and management to produce content for students, faculty, alumni, and the local community
- Create social media accounts including Facebook (+400 followers), Twitter (+800), and LinkedIn (+200) with engagement rates of over 10% on all accounts
- Curate and manage internal news to produce internal and external digital newsletters
- Maintain and manage the department’s website and act as the Accessibility Liaison
- Act as the department photographer, capturing headshots, classroom activities, and events
Communications Strategist | February 2017 – Present
Rally Initiatives, Remote
- Supply an array of clients with communications strategies
- Create and implement social media content and strategies
- Manage clients’ online communities
- Clients include: The Awesome Mitten, Spark Energy, Highland Pure, Stay Fit 24, Go Commando App
Social Media Specialist | May 2017- September 2017
University of Michigan College of Literature, Science, and the Arts, Ann Arbor, MI
- Create and implement strategies for college social accounts across all major platforms
- Monitor engagement and manage the college’s digital communities
- Advise departments and centers on their social media presence while assisting in the creation of strategies and guidelines
- Initiate new campaigns and creative conversations over emerging platforms to engage with current and potential students
Communications + Social Media Manager | March 2015 – May 2017
Michigan State University College of Arts & Letters, East Lansing, MI
- Manage six social media accounts including Facebook (+400 followers), Twitter (+1,200), Instagram (+600), Snapchat (+500), Youtube and LinkedIn
- Analyze metrics to improve reach and engagement in alumni, students, faculty and donor audiences
- Conceptualize and develop brand strategies for traditional and social platforms
- Lead continual improvement of website and manage content through content management system
- Produce content strategies and multi-media content including newsletters, videos, articles and graphics
- Conduct interviews to create articles, blogs, podcasts and web content
Communications + Development Manager | August 2016 – April 2017
Big Brothers Big Sisters Michigan Capital Region, Lansing, MI
- Maintain and curate content for social media and web platforms for the agency’s programs and events
- Lead initiative and planning of updated website for agency including design, development and migration
- Create press releases to inform local news outlets of special events
- Take photographs at events for present and future content deliverables
Marketing + Communications Manager | June 2016 – August 2016
Raising Films, London, United Kingdom
- Maintain Raising Films’ WordPress website through page updates
- Expand social media accounts including Facebook (+150 followers) and Twitter (+100)
- Develop marketing strategies and brand development for launch of major survey report detailing statistics and testimonials in the industry
- Hold in-person and Skype interviews with high-profile guests from the film and feminism sectors
- Coordinate Raising Films campaigns at events including the Directors UK Festival and the Edinburgh International Film Festival
Communications Chair | May 2016 – April 2017
Alternative Spartan Breaks, East Lansing, MI
- Create monthly videos, newsletters, outreach deliverables and social media posts
- Grow social media presence on Instagram by over 180 followers
- Design and coordinate creation of promotional materials including shirts, stickers and brochures
EDUCATION
B.A. in Professional Writing, Michigan State University
May, 2017
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- Minors in Public Relations, Arts and Cultural Management
- Relevant Coursework in nonprofit communications, grant writing, marketing, content strategy, content creation, document design, brand development, creative advertising, web design, fundraising, advancement/development